Phone:
(701)814-6992
Physical address:
6296 Donnelly Plaza
Ratkeville, Bahamas.
Ready to sell your house for top dollar?
You want to get the highest price when selling your home, right? Because the last thing you want is to leave money on the table. Your home is probably your largest investment, so you deserve to get a good return when it’s time to sell.
Yet here’s the issue:
Not every seller knows how to properly market their home. And that’s a big mistake that could end up costing you thousands of dollars.
But don’t worry.
Here are the exact strategies that will enable you to effectively market your home and sell it for top dollar.
Ready to learn?
Let’s jump in!
In This Article, You Will Discover:
- Why Proper Home Marketing Matters
- Professional Photography Is Game-Changing
- Home Staging Is Powerful
- Digital Marketing Strategies To Utilize
- Showcase Your Home’s Best Features
Why Proper Home Marketing Matters
You might think marketing your home is as simple as taking some pictures, creating a listing, and waiting for the phone to ring.
Yet nothing could be further from the truth.
In fact, marketing your home is the foundation of an effective sale. Without a proper marketing strategy, all your other efforts are a waste.
96% of home buyers search online to find their new dream home. Your online presence is where your first impression happens.
The other thing to consider…
If you fail to wow buyers with your online listing, they’ll simply scroll right past your property. After all, in this digital age, buyers can find almost any home they want online with just a few clicks. If you’re considering avoiding realtor commissions, this will be even more important as you will be in charge of marketing.
The fact is that when you properly market your home, it will sell faster and for a higher price. It’s no secret, it’s just a matter of showcasing the most attractive features of your home and your neighborhood with the right strategy.
Professional Photography Is Game-Changing
You might be wondering why is professional photography so important when it comes to selling your home. Look, we all have smartphones in our pockets these days that can take great pictures.
Yet the truth is real estate photography is a game in and of itself.
Professional photographers know how to show off the best parts of your home and downplay the not-so-good parts. If you don’t trust me, here’s some data for you.
Photography and staging increase home sale prices by 20% and decrease days on the market by 32%. You can literally sell your house for top dollar just by having a professional real estate photographer take some quality pictures.
Home Staging Is Powerful
Staging your home can increase your home’s value significantly, and that’s the bottom line.
By making small changes to your home, such as decluttering and depersonalizing, you can significantly impact potential buyers.
In fact, staging your home can reduce the time on the market and give you a higher profit.
The best thing about staging your home? It is not as complicated as it sounds.
The whole idea of staging your home is to show potential buyers what your home can do and create an emotional attachment to your property.
Sure, every home has its quirks and flaws, but staging your home is all about creating an environment that buyers can fall in love with.
Digital Marketing Strategies To Utilize
You need to market your home across every channel if you want to increase your chances of getting top dollar for it.
Digital marketing is your friend here, with social media being a major opportunity.
Social media, virtual tours, and online listings are the places where your potential buyers are. In fact, social media generates 300% more traffic to real estate websites than traditional methods.
Virtual tours have become more and more popular with real estate buyers. Properties with 3D virtual tours get 87% more views than those without them. These days people are looking to buy their next home online and being able to virtually walk through your home and inspect it can be a massive plus.
So, how to use digital marketing to your benefit?
Firstly, you need to create a listing that people will actually read. We are all busy in today’s day and age, so if you can get a buyer to read your home description you’re in luck.
Secondly, you need to make sure to share your listing on every platform. If you want to generate traffic to your home, make sure to put it on Facebook, Instagram, and even TikTok. Video content is your friend, with it generating 1,200% more shares than text and images combined.
Drone photos are another excellent digital marketing strategy. Drone photography is used on 68% of real estate listings and a key factor in determining the speed of sale. Real estate drones can give you that unique perspective of your property and its surroundings to wow your potential buyers.
Showcase Your Home’s Perfect Features
This is a no-brainer.
Every house has at least one feature that makes it unique and desirable. You need to figure out what that is and market the hell out of it.
Does your home have amazing hardwood floors? A renovated kitchen with top-of-the-line appliances? Or a massive backyard perfect for kids and barbecues?
Find that thing that makes your home stand out and showcase it in all your marketing materials.
You also want to focus on the practical features of your home, such as energy-efficient upgrades, smart home tech, and even the neighborhood amenities.
The modern buyer is looking for something unique, something that sets your home apart from the competition.
In short, you need to create that list of features that will turn a looky-loo into a potential buyer.
Don’t stop at just the basics of “3 bedrooms, 2 bathrooms.” Go the extra mile to show off the best features of your home, like the master suite with a walk-in closet and spa-like ensuite.
Wrapping Things Up
Marketing your home isn’t exactly rocket science. But it does take strategy, thought, and a willingness to invest in the right tools to make a real estate sale successful.
Professional photography, staging, and a heavy focus on the digital presence are no longer optional extras.
If you want to sell your home fast and for a good price, they are essential ingredients in the mix.
Your home is your largest investment, so it deserves to be marketed professionally.
Proper marketing will ensure your home is getting as many eyes as possible to generate multiple offers that will result in a higher selling price.
Don’t forget about the following key takeaways:
- Start with professional photography to grab people’s attention online
- Stage your home and make buyers fall in love with it
- Use digital marketing strategies to reach the largest audience
- Showcase your home’s best features and don’t be afraid to market them